It was one of the most requested features by our users: compare two arbitrary date ranges in marketing reports and this has arrived as of today!
We’re excited to introduce Date Comparison. This new feature will help you to evaluate the performance of campaigns over time and see the impact of these changes. After adding some KPI’s like clicks, impressions or conversion rates, you can now select a comparison between two custom periods of your choosing.
Let’s have a look at what you can do:
In the past, you were only able to compare predefined date ranges for a previous period. For example: If you currently have this week selected as your date range, then an example of the previous period would be last week, month, quarter or year.
However, this new update will allow you to dynamically compare your campaign performance across custom date ranges. For example, you can select any time period for comparison. This time period can be any range and any length.