New
September 21, 2023
Audiences can now be leveraged in email communications
It is now possible to create Audiences via APIs and Batch Dashboard to leverage them for email targeting and personalization.
It is usefull to target audiences created in other solution (top buyer, VIP customers, etc.) and on the opposite, avoid targeting certain audiences (control group, etc.). Attributes associated to the audiences created can also be leveraged for personalization purpose (to display a promo code, etc.).