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October 15, 2024

New: Player Variables for smarter, dynamic content

We’ve introduced Player Variables to give you more flexibility and control over your content. This feature allows you to assign unique variables—like store names, locations, or any custom data—to each screen in your network, making it easier to customize content dynamically without creating separate campaigns for every screen.

What can you do with Player Variables?

  • Dynamic web page URLs: Use variables to create screen-specific URLs in the Web Page app, so each screen displays the correct webpage or localized content.
  • Localized aessaging: Assign variables like storeName or location to automatically adapt your messaging for individual screens.
  • Centralized ypdates: Update variables in one place, and the changes will reflect across all relevant screens instantly.

How it works:

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  1. Go to the new Variables tab in your screen settings to create and assign variables.
  2. Use these variables in apps like the Web Page app by referencing them in your URL or content setup.
  3. Publish once—your screens handle the rest dynamically.

Why it matters:

  • Save time: Manage localized content across multiple screens without duplication.
  • Stay consistent: Ensure your content reflects the right information for every screen, every time.
  • Scale faster: Perfect for large networks that need tailored content for each screen.

Ready to give it a try? Head to your screen settings and explore the Variables tab!


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