How does it work?
- Brief Definition: The brand establishes the key campaign details, such as objectives, message, tone, content requirements, formats (TikTok, Reels, Stories, etc.), compensation, and target audience.- Open Call: The casting call or campaign brief is published on a landing page where influencers who meet the defined criteria can register.- Influencer Applications: Interested creators apply by providing information about their profile and contact details, accepting the campaign's terms and conditions.- Selection and Confirmation: The brand or agency reviews the applications and selects the influencers that best align with the brief.
This method helps discover new talent, ensuring that the selected creators meet the campaign’s vision and objectives.
