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New
January 20, 2023

Introducing Pay What You Want Offers!

Hello Kajabi Hereos!

We have some exciting news to share. The new Pay What You Want Offers feature is here! Pay What You Want Offers means that you can set a minimum purchase price for an Offer, including $0, and then your customers can purchase the offer for either the minimum price or for whichever amount they want!

According to Forbes, "Research has shown that when people are able to set their own prices, almost everyone pays something — and sometimes well over the suggested price." We really like the sound of that!

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The Pay What You Want option has multiple benefits for you, your business, and your customers! These benefits include:

  • Experimentation - Pricing your product can be a big hurdle and hard to gauge accurately. With Pay What You Want offers, you enable your customers the option to pay more, which may prove that what you offer holds more value than you originally expected. This also allows you to run pay-your-own-price style promotions to entice new members.
  • Support - Letting your customers choose how much they want to pay for your product allows them to tip you or pay more than the baseline price you set. This will enable them to show their support for you and your product!

Learn more about Pay What You Want Offers here!


The Pay What You Want option opens up so many more options for you, your customers, and your brand. We are so excited to release this feature and see the many ways our Kajabi Heroes use the Pay What You Want Offers feature to grow their business!

How will you use Pay What You Want Offers with Kajabi? Leave a comment below and let us know!

As always, thank you for being the best part of Kajabi. We'll be back with another update soon!

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