What's new on LoyaltyLion

Data-driven customer loyalty and engagement software for fast-growth ecommerce merchants

Improvement
December 09, 2025

Make a purchase rule updates

We’ve upgraded the Make a purchase rule to give you far more control over how you award points and reward different customer groups.

Tier-specific earning rates

You can now set different points-per-dollar values for each tier directly in the rule. This lets you incentivise higher value customers more effectively without creating separate rules or workarounds.


Image #1
Subscription line item modifiers
You can add points modifiers to specific subscription items. Mixed orders are no longer a limitation; you can award points on each item exactly how you want.
Image #2
Per-tier control for all modifiers
All modifiers now support tier-level customisation. This opens the door to highly targeted earning strategies, like promoting specific products or collections to particular tiers. You can make your loyalty program more relevant and drive higher repeat purchasing where it matters.
Image #3
emoji negative reaction for 'Make a purchase rule updates' emoji neutral reaction for 'Make a purchase rule updates' emoji positive reaction for 'Make a purchase rule updates'
Thank you for your feedback.