Now you can segment your contacts based on whether they opened, did not open, clicked or did not click a particular/multiple broadcasts.
This particular feature comes in handy when you want to re engage with your subscribers who have been inactive for a long duration of time. You can simply create a segment of such contacts and send out an email to them.
You can also use this feature to keep your email list clean by creating a segment of inactive users and then unsubscribing them from your future emails.