If you’ve struggled to figure out what outreach campaigns to run next for your business, Postaga can now do that work for you.
Postaga's Content Hub is a brand new feature that:
And a ton more!
First - let's check out the Campaign Generator feature:
By analyzing your site and asking you a few questions, Postaga will come up with an average of 80 campaigns that you can run to:
Even if you’re not an outreach expert, these campaigns are more than enough to start seeing results. And you don’t even have to think about it!
While that feature alone can save you a ton of time, and help you create many outreach campaigns quickly, that's not all we have in the Content Hub...
Next, there's Intelligence tool:
The intelligence tools give you deep dives into your website and target industry to give suggestions on topics you might want to cover, as well as potential partners to connect with.
If you are trying to get a competitive advantage, improve your search position, and drive more traffic, the content intelligence features can help.
And lastly, there's the Content analysis feature:
Postaga will take stock of your website content, setting apart your posts, pages, along with analyzing their word count, type of content (e.g. guide, question, resource page, etc.), and more.
With this, you can get some ideas for:
All of these features are available in Postaga's brand new Content Hub.
Take it for a spin, and let us know what you think!
We've made a few small updates to help you keep track of your work building campaigns!
First, sometimes, you may want to flag a link or a contact so that you can remember to write a custom email to that contact. Postaga now gives you the ability to star links or contacts to do just that!
It will then show these contacts first in the email preview.
Also, if you edit a link or a contact, it will get a blue outline to let you know that it has been edited.
Finally, we've changed our navigation shortcuts from numbers to icons:
These were all in response to user feedback :)
Have feedback or a feature request? Feel free to share!
You asked for it; we've answered!
Our latest campaign type is the Guest Post campaign:
Now, you can find websites where you can submit guest post articles.
Writing guest posts is a popular link building strategy that can earn you backlinks from authoritative websites.
With this campaign type in Postaga, you can search for blog post topics relevant to your areas of expertise.
Postaga will then find websites that have featured content on these topics, perfect for you to pitch your guest post!
Next, in the link analysis stage of the campaign, Postaga will let you know if any of the websites has specific guest posting guidelines, or if any of the websites do not have a blog page:
We'll be adding email templates for this campaign type shortly, so stay tuned!
One powerful, but lesser-known use for Postaga is doing lead generation for sales.
To date, many of our users have been using Postaga's Custom Search campaign type to find businesses, find the right contact person, and send them personalized pitch emails.
Well, we wanted to make things easy for everyone, and help you get great results.
So, now we have a Sales outreach campaign type!
How it works:
First you choose the Sales campaign type.
Next, you select the geographical location you want to target.
Then, enter in the keyword of the type of business you want to connect with.
Hit the search button, and Postaga handles the rest!
Soon, you will have a list of businesses in your targeted location, so you can connect with them and pitch them your business.
(This campaign type can also be a great way to find co-marketing partners and affiliates as well)
Postaga has also gotten better at finding the LinkedIn profiles of your contacts, so you can send a Link request to warm the lead up before you send an email. Just click the LinkedIn icon next to the contact and you can also reach out to the contact on LinkedIn.
So, check it out, and let us know what you think!
You can now reply to emails directly from Postaga!
When you send a campaign, Postaga’s Opportunity Catcher catches all replies for you and gives you the ability to add those opportunities to your CRM.
You can categorize the lead type, choose the stage of the lead, mark the lead as won/lost, and more.
Now, you can also reply to that lead from directly inside Postaga, and it will track your entire conversation.
This means you can more easily track the effectiveness of every outreach campaign and see how many leads you’re generating each month.
And don’t worry, replies still go to your regular email inbox as well.
To respond to a contact in Postaga, just:
Go to the CRM
Click on a contact (or click the review leads button to categorize your unsorted communications).
Then, click the Reply button up at the top of the conversation.
Additionally, the CRM button is now prominently on the sidebar in Postaga, instead of being nested under Contacts.
Let us know what you think!
Any other CRM features you want us to add?
Postaga has added a bunch of new features lately and we wanted to make sure you caught all of them.
Here are some of the latest:
Better Podcast Search
One request we've received is for Postaga to find more podcasts. So, we did that. :)
Postaga now finds a ton more podcasts when doing podcast outreach campaigns.
If you have previously run Podcast campaigns with certain search keywords, I would recommend re-running them again. You will get a lot more results, and you can easily exclude contacts you have reached out to in previous campaigns.
Another much-requested feature has been the ability to duplicate saved or previously-run campaigns. Now, you can! Just click the little copy button in the campaigns screen and you can duplicate that campaign.