Heads up everyone! 🙂
We have updated Attribution settings for Facebook Rules and Reports.
You might have noticed a new toggle 'Use ad set attribution window' and wondered, how does this work?
Here’s how this impacts Campaign level rules:
When this toggle is on, you use Attribution settings from the Ads manager. All metrics will be summed up correctly at the Campaign level if you have the same Attribution settings for all Ad sets in a single Campaign. Otherwise Facebook can’t count metrics coming from Pixel (like Website purchases), they will be returned as 0.
Check out our Help Center article to find more info about Attribution settings in rules.