What's new on SimSaaS

Virtual CFO for SaaS

October 11, 2019

🤠☑️ Role-based permissions

Our first premium feature for growth-stage companies has arrived! Role-based permissions.

Users invited to join accounts can now take the role of administrator, contributor, or observer. These roles break down like so:

Account Administrators can modify users, send invites, create and update forecasts, goals, growth plans, and metrics (trends). The full gamut from sign-up to management to billing.

Team Contributors can participate in an account by creating and modifying forecasts, goals, and growth plans, without the additional admin privileges for the account (billing and user management).

Metrics Observers can view your team's latest metrics and trends -- forecasts on your KPI's that extend into the future. These trends also show goals and goal progress bars, so users with this role can check in on how you're doing any time they want to see the latest.

Free accounts can only invite other Account Administrators. The other roles are made available immediately upon upgrade.

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October 09, 2019

Leveraging ARPU, and other goodies

Expansion revenue is a beautiful thing. And for many SaaS companies, it's the source of inevitable, compounding rewards. Though small when a startup is beginning, the lift created by expansion, manifested as a growing ARPU--or average revenue per user (or customer), can become a major source of revenue.

As such, it only made sense for ARPU to be leveraged in the SimSaaS model ... and now it is!

Founders with a metrics provider will have this new intelligence auto-infused into their forecasts. For those without, ARPU can be set manually. The benefit of a metrics-powered ARPU is taking advantage of a trend:

The positive trend will be fed into the simulator, causing expansion revenue to occur well into 2021 (in this case, the startup has had a strong expansion trend for years!).

This release includes other goodies, like an improved slider UI for creating growth plans. All of the adjustments now remind you of your Baseline values, and include a reset for undoing any changes. Exploring the levers of your business has never been more fun, or safer. :-)

Lastly, this release provides a much-improved view of changes when viewed in the context of a growth plan page, several bug fixes, and some technical debt removal which you can't appreciate now, but will eventually.

With this release, the free version is feature complete and nearly ready for prime time later this month. Our focus now shifts to premium features. What do you want? Let us know!

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September 20, 2019

Smart Goals!

Startups can now enter goals for any connected metric in SimSaaS. These goals will measure and display progress from the time the goal is created, while drawing the deadline and target on the corresponding trends charts.

Rather than depend on simple linear or compounding growth rates, startups can use this feature to set and report on measurable milestones like "$1m ARR" or "100 paying customers".

These goals will enable more powerful features, e.g. suggesting ways to reach these goals before these deadlines: "Raise pricing by 10% and conversion rates by 8% to reach $1m ARR by January 1st."

In the short term, this feature, combined with the ability to invite team members into an account, can help with greater alignment, motivation, and transparency across the business.

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August 28, 2019

👩🏻‍💻👨🏽‍💼 Invite teammates to your account!

We're excited to share that SimSaaS accounts now support the addition of team members at your domain.

This is the first taste of a collaboration theme that will grow more visible in the product. For now, all team members are administrators that can view, refresh, run, and edit forecasts. In the future, new roles will appear and new capabilities like comments and annotations will supercharge the value of continuous forecasting for our users.

Team members are unlimited within your domain on free plans for both investor and founder accounts. Try it now!

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August 26, 2019

Hello ChartMogul support!

Customers of ChartMogul can now import their metrics into SimSaaS to power their trends and forecasting!

The initial line-up of metrics available through the integration are: Average Revenue Per Account (ARPA), Lifetime Value (LTV), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Active Customers, Customer Churn Rate, and MRR Churn Rate.

With this integration, our initial set of metrics providers is completed in time for the launch of our free tier in October.

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August 15, 2019

Capturing business model changes

A major change in your business model can make forecasting difficult, because the future will not be like the past. Since SimSaaS is designed for startups, it's now possible to incorporate these kind of pivot dates into your forecasting. Here's an example of a company that launched a freemium program in July 2018 (purple line). As you can see, the trend to the right of the "Now" (grey line) is showing a lot of uncertainty and a major correction because it doesn't understand the pivot.

Let's re-run the model taking the pivot into account. Notice how the trend adjusts? This means your forecasts will also reflect the change in business model.

Whether the launching of freemium programs, changes to go-to-market, or even changes in ownership, marking such an anchor (pivot) date can make all the difference in the insights you gain from a forward-looking view.

Anchor dates can be set under your Account Settings.

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