Linkedin Matched Audiences
We are introducing a brand new Destination - LinkedIn Matched Audiences. From now on, you can build custom audiences in Adverity and quickly send them to LinkedIn Matched Audiences for the most precise targeting.
What is LinkedIn Matched Audiences?
LinkedIn Matched Audiences allow you to upload custom audiences and target them with LinkedIn Ads. As a result, you will deliver the right message to the right audience at the right moment. This will significantly increase the effectiveness of your LinkedIn campaigns and improve your ROAS.
Adverity and LinkedIn Matched Audiences?
Thanks to hundreds of connectors and advanced data enrichment capabilities, Adverity allows you to quickly build customer segments for LinkedIn Matched Audiences. Therefore, in addition to targeting specific customer audiences, you will be able to build high-value customer segments and boost the impact of your campaigns by targeting only customers with the highest propensity of conversion.
How does it work?
1 Collect customer or company data from your favourite sources (CRM, CDP, ESP) using Adverity's Connect.
2 Enrich the data through data enrichment capabilities (e.g. calculate CLTV).
3 Build a custom audience (e.g. visitors/companies in the Decision stage of the buyer's journey).
3 Send the audience through our native integration in Adverity's Transfer to LinkedIn Matched Audiences.
4 Create a personalized campaign to target your custom audience.
5 Launch your campaign
Note
*In addition to targeting your existing customers, LinkedIn Matched Audiences allows you to identify and target customers similar to the customers in your audiences (lookalike audiences). See more below.
Use cases
Create relevant experiences across all steps of the buyer's journey
Build custom audiences based on customer behaviour recorded in your CRM or CDP. For example, you can create customer segments based on the stage of the buyer's journey of your prospects/customers. This will enable you to target them with relevant content, thus increasing the chance of a conversion.
Build high-value customer audiences for the most accurate targeting
Easily export customer data from your CRM, apply advanced data enrichment in Adverity to calculate predictive CLTV, and build a segment of customers with the highest CLTV. Then you just send this segment to LinkedIn Matched Audiences. This approach will enable you to maximize ROAS by targeting only the customers with the highest propensity to buy.
Reach beyond your existing customers*
In addition to targeting your own customers, LinkedIn Matched Audiences allow you to identify and target contacts similar to your customers. This will enable you to extend the reach of your advertising, execute highly accurate acquisition campaigns, and improve your conversion.
Re-engage the prospects who are not responsive to your emails
While email is still one of the most favourite channels for many marketers, your prospects or customers may not share the same passion for emails. LinkedIn Matched Audiences allows you to put the same message in front of the same audience but using a different channel. This will improve your chances to re-engage and convert your dormant prospects and customers.
Read More
Adobe Experience Platform
The Adobe Experience Platform (AEP) Destination lets you leverage Adverity's capabilities and comprehensive library of connectors to collect, transform and send data to the Adobe Experience Platform.
What is AEP?
The AEP essentially unifies data from multiple sources into a single platform to power various use cases across Adobe's product portfolio. It acts as a central repository of all data that is available to the business.
The most common use case include,
- building real-time customer profiles,
- cross-channel data activation,
- AI and machine learning,
- data analytics.
Why should you use Adverity to send data to AEP?
- Extensive library of connectors, some of which are not directly integrable with Adobe Experience Platform.
- Strong data enrichment and transformation capabilities, so you can tailor the data to your specific needs before sending it to AEP.
- Ability to send data to multiple destinations simultaneously, so you can easily backup all your data transferred to AEP.
New Connectors
- LinkedIn Lead Gen Forms - led generation solution
- Matomo - open source web analytics
- Mangools - SEO tool
- Piano ESP - analytics and activation platform
- Extreme Reach - advertising platform
- Braze - customer engagement platform
- Shopee - online shopping platform
- Tweakers -Dutch technology website
- Adswizz - digital audio advertising platform
Automatic currency detection
Do you have reports with data in multiple currencies? Do you struggle with unifying them to quickly understand your marketing performance across different markets? Not anymore 🙌
Choose Automatic as "From currency" when setting up your Currency Conversion and define the column which holds the currency. Once applied, all the values from the selected "Source column" will be converted based on the up-to-date exchange rates of different currencies occurring in your data extracts.
With the latest changes in Currency Conversion Enrichment Template you will be able to :
- get currency data in a unified format 📈
- maximize the value of harmonized datasets to get insights faster 💡
- remove potential discrepancies caused by exchange rate differences in time 🕛
Date Comparison
It was one of the most requested features by our users: compare two arbitrary date ranges in marketing reports and this has arrived as of today!
We’re excited to introduce Date Comparison. This new feature will help you to evaluate the performance of campaigns over time and see the impact of these changes. After adding some KPI’s like clicks, impressions or conversion rates, you can now select a comparison between two custom periods of your choosing.
Let’s have a look at what you can do:
- See performance changes at a glance for single or multiple metrics in any visualization chart of choice.
- Set your own custom date ranges to compare.
- Download dashboards with the date comparison feature for more impactful and insightful reporting.
In the past, you were only able to compare predefined date ranges for a previous period. For example: If you currently have this week selected as your date range, then an example of the previous period would be last week, month, quarter or year.
However, this new update will allow you to dynamically compare your campaign performance across custom date ranges. For example, you can select any time period for comparison. This time period can be any range and any length.
Read More
Data Enrichment: Table Preview
This week, we're bringing you a very topical update: we've made it easier for you to browse and get a preview of your enhanced, refined and improved raw data.
Table preview is a new option inside of the Enrichment Wizard which displays and consolidates all the data you enrich.
In this release, we've made some UX improvements that are made available for the Translations and Currency Conversions flows.
You will now be able to improve the quality of your data, by simultaneously:
- Getting an overview of your enriched data within a single page.
- Maximizing the value of harmonized datasets to get quality insights.
- Detecting manual input errors immediately to spot problems as early as possible.