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Perdue Farms
May 06, 2021

Links and News for May + Affiliate Tips

This affiliate newsletter was sent out through ShareASale... Be sure to check your inbox for your actual email to get your custom affiliates links embedded within (they're also available within ShareASale).

Hello Perdue Farms Affiliates!

Greetings to you and yours. This newsletter highlights a few of the many specials that you can share with your audience on behalf of Perdue Farms. Please reply to this email if you have questions or if there is anything we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post there regularly. You will need to enter you SAS name and ID# to be accepted into the group.

1. Special Offers

Popular Pitches to Promote

  • Perdue Farms offers many recipes you can share with your readers.
  • Two FREE Bonus Products with Every Order.
  • Evergreen affiliate-exclusive coupon offer using code FLAVOR10 - May not be combined with other offers (products in Sales category and sub-categories will not qualify for 10% off discount).

2. Featured Affiliate Links

Must-Share Opportunities

We have some new affiliate deep-links available to you. They're designed especially to help you reach customers who are concerned about their health and the nutritional value of their food. A selection of these new links are ready for you to cut and paste below with the others available within ShareASale.

  • Link directly to the Perdue Farms selections featuring free-range Chicken and Beef
  • Link directly to the Perdue Farms' organic options
  • Link directly to all Pasturebird chicken
  • Introduce your audience to Food Gifts from Perdue Farms
  • Link directly to non-GMO Chicken and Beef:

3. Affiliate Tips

6 Things Successful Affiliate Marketers Do Right

A few days ago I ran across an article entitled "6 Things Successful Affiliate Marketers Do Right." Published in Forbes, it was written by Adam Veiner of Yazing (who happens also to be a Perdue Farms affiliate I'm excited to add). I encourage you to check out his excellent advice. I agree with Adam and recommend affiliates of all sizes implement these things.

4. News You Can Use

Meet the Brands of Perdue Farms

Many people don't realize that Perdue Farms is a fourth-generation family company founded in 1920. As such, Perdue Farms has several brands that feature their traditional and organic chicken, beef, turkey, pork and lamb selections. A great way to present the scope of Perdue Farms to your audience is to introduce them to these brands. Each one is briefly introduced in a way you can easily share with a single affiliate link.

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Perdue Farms
April 23, 2021

Mother's Day Promotion + WordPress Tips

This affiliate newsletter was sent out yesterday through ShareASale... Be sure to check your inbox for your actual email to get your custom affiliates links embedded within (they're also available within ShareASale).

Hello Perdue Farms Affiliates!

Greetings to you and yours. This newsletter highlights a few of the many specials that you can share with your audience on behalf of Perdue Farms. Please reply to this newsletter if you have questions or if there is anything we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post there regularly. You will need to enter you SAS name and ID# to be accepted into the group.

1. Special Offers

Popular Pitches to Promote

  • Mother's Day is May 9 - Shop gourmet gifts and treat Mom like royalty!
  • Two FREE Bonus Products with Every Order.
  • Evergreen affiliate-exclusive coupon offer using code FLAVOR10 - May not be combined with other offers (products in Sales category and sub-categories will not qualify for 10% off discount).

2. Featured Bundles / Products

Must-Share Opportunities (Strong CR Items)

These three deeply-discounted bundles are converting browsers into buyers very well right now so be sure to let your audience know about them. Each is value-priced and sold in bulk which is especially helpful for larger families.

  • Bulk Niman Ranch bacon-wrapped pork chops with rosemary are over 50% off so promote through April 30.
  • This Niman Ranch breakfast sausage bulk bundle is priced for more than 60% savings through April 30 (may be extended).
  • Stock up. Panorama Organic Grass-Fed 93/7 Ground Beef Bundle - $19.98 savings through this link! (may be extended beyond April 30)

3. Affiliate Tips

WordPress for Affiliates

This week I had the privilege of speaking at the Performance Marketing Association's virtual conference (details here). My topic was entitled "Simplifying Your Affiliate Workload with WordPress." For this presentation I shared a handout with 20 specific WordPress plugin recommendations focused on content, links, marketing, social and security. I'd like to share that handout with our Perdue Farms affiliates today. Let me know if you have any questions.

4. News You Can Use

Meet Our Family Farmers

A great way to present Perdue Farms to your audience is to introduce the farmers behind the brand. This week we are highlighting Corris Jenkins III of the third-generation Jenkins Farm in Martin County, North Carolina. Learn more and share their story (be sure to use your affiliate link).

Thank you for your part in making the Perdue Farms Affiliate Program a success!

- The Perdue Farms Affiliate Team

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Perdue Farms
April 08, 2021

6 Strong Offers at Perdue Farms + Link Management Tips

This affiliate newsletter (new design + more info) was sent out a little while ago through ShareASale... Be sure to look for your actual email to get your custom affiliates links embedded within it (they're also available within ShareASale).

Hello Perdue Farms Affiliates!

We hope that you and yours are well. As always, this newsletter is intended to provide you with all you need, but please reach out if there is anything else we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post at least weekly, and often you can find even more assets there. You will need to enter you SAS name and ID# to be accepted into the group.

1. Special Offers

Popular Pitches to Promote

  • Freezer Filler Stock-Up Event - Save up to 60% through this link! May expire on April 30.
  • Two Free Bonus Products with Purchase. This offer expires on April 23.
  • Evergreen affiliate-exclusive coupon offer using code FLAVOR10 - May not be combined with other offers.

2. Featured Bundles / Products

Must-Share Opportunities (Strong CR Items)

These three deeply-discounted bundles are converting browsers into buyers very well right now so be sure to let your audience know about them. Each is value-priced and sold in bulk which is especially helpful for larger families.

  • Bulk Niman Ranch Bacon-Wrapped Pork Chops with Rosemary are over 50% off so promote through April 30.
  • Stock up on this bulk Perdue whole chicken bundle. Buy 5 Whole Chickens and save through April 30 (may be extended).
  • This bulk Niman Ranch breakfast sausages bundle is priced for more than 60% savings through April 30 (may be extended).

3. Affiliate Tips

Easier Affiliate Link Management

Keeping track of all your affiliate links across hundreds of social and blog posts can be daunting. Making sure they remain current and in working order is even harder. Thankfully, there are some tools that make it much easier to manage affiliate links, especially for bloggers using WordPress. Here are three recommendations (affiliate links are being used where possible):

  • Pretty Links – Not only does this WordPress plugin enable you to brand “ugly” affiliate links to your domain but you can use these links on social media and other platforms. Enter the affiliate link once within your site's Pretty Links dashboard and Pretty Links will create a new URL that when used “bounces” to the affiliate link automatically. Reuse that link on thousands of pages if you wish. Affiliate link change needed? No problem! Just swap out the old link with the new one once inside your Pretty Links dashboard and you’re updated for all instances where it is used. Not using WordPress? You can do the same thing with RocketLink. Both tools provide valuable analytics too.
  • Affiliate Coupons – This premium WordPress plugin makes it very easy to insert visually-appealing coupon blocks into your page and post content and site's sidebar and footer widget areas. Affiliate Coupons provides convenient fields into which you enter an image, coupon code, descriptive content, expiration date, and more. Provide these details, categorize the coupon, and complete other options if desired and you’re ready to then insert your new coupon blocks into multiple posts (using the Gutenberg editor or shortcodes). Update these fields as often as needed from a central dashboard within WordPress and the block changes automatically no matter where it is on your site.
  • Skimlinks – Offer your readers even more buying choices when you install the Skimlinks plugin (or JavaScript code if not using WordPress). With it you are able to simply link out directly wherever you wish and, if that seller has a participating affiliate program, Skimlinks will convert your outgoing link automatically to an affiliate link for you on the fly (yes, even comments and forum entries can be converted!). Skimlinks participates in nearly 50,000 affiliate programs (including Perdue Farms) and pays their publisher partners 75% of what they earn. Skimlinks also has some tools that can monetize older content by adding in new links as well.

4. News You Can Use

Meet Our Family Farmers

A great way to present Perdue Farms to your audience is to introduce the farmers behind the brand. This week we are highlighting the 67-acre Hoover Farm in Lancaster County, PA. Learn more and share their story with your affiliate link.

Thank you for your part in making the Perdue Farms Affiliate Program a success!

- The Perdue Farms Affiliate Team

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Perdue Farms
March 25, 2021

JUST IN: Easter Hams, Roasts, and Lamb

This affiliate newsletter was sent out a little while ago through ShareASale... Your custom affiliates links are embedded within the email newsletter and posted on ShareASale.

Hello Perdue Farms Affiliates!

We hope that you and yours are well. As always, this newsletter is intended to provide you with all you need, but please reach out if there is anything else we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post at least weekly, and often you can find even more assets there. You will need to enter you SAS name and ID# to be accepted into the group (instructions for finding these details).

1. Special Offers

  • EASTER DELIGHT - Mouth-watering hams, hand-trimmed roasts and tender lamb to welcome in Spring starting at $46.99!

*Must have minimum quantity of 1 product in the cart for bonus product to be applied. Only 2 bonus products per order. Bonus products may vary. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

20% OFF of Pet Products: Must have minimum quantity of 1 qualifying item in the cart for discount to be applied. Qualifying items can be found in the following categories: Pet, Dog Treats, Full Moon, Spot Farms. Maximum of 10 discounts per order. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases. Offer is valid 3/22/21 to 3/28/2021 at 11:45 p.m. ET.

  • 10% OFF Entire Order with coupon code FLAVOR10

Terms & Conditions: Must use code FLAVOR10 at checkout and have minimum quantity of 1 item in the cart for discount to be applied. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

2. Featured Bundle/Product

Niman Ranch’s 8-pound, bone-in spiral ham plates up beautifully and provides approximately 10 sweet, smoky and delicious servings.

Six whole birds (Over 25 pounds of chicken!) for under $1 per serving

This bundle includes over 5 pounds of boneless, skinless chicken breast meat, diced into bite-sized chunks, which saves you a prep step.

8-oz. package of frozen organic grass-fed and grass-finished steak strips

3. Tips - Seasonal Focus

One of the best times to promote Perdue Farms is around seasonal events and holidays, especially ones with a strong family-food tradition. And to do such promotional efforts more effectively, we've found that you need to start mentioning the specials and seasonal offers three to four weeks beforehand since many people start planning (and buying) in advance (and shipping frozen food can only be done on certain days of the week).

March and April have significant food traditions. For example, many sports fan households enjoy grilling around March Madness. Others travel over spring break and order their food in advance for delivery at their vacation home destination. In addition, during these months, Easter and Passover are traditionally observed by millions. (In 2021, Easter is on Sunday, April 4 and Passover begins at sundown on March 27 and ends Sunday evening on April 4.)

Moving on to May... grilling season is in earnest with the big favorite of Memorial Day. Likewise, don't forget Mother's Day (and Father's Day in June) as big events to promote Perdue Farms. For even more marketing ideas around seasonal dates, holidays and commemorative occasions, please see the suggestions on the AffGeek Marketing Calendar. You'll find lots of exciting and fun food days to pitch something tasty from Perdue Farms.

4. Perdue Farms Guide - Best Way to Cook Ham

Baking ham this holiday season? Wondering how long to heat it, the best ham glaze ingredients and what to do with leftovers? Visit this guide where Perdue Farms' corporate chefs share their cooking tips and tricks, so your can make the most of your Niman Ranch products. Be sure to share this guide with your readers. It has lots of tips, how-to instructions and more (plus links out to ham products to boost your earnings).

Thank you again and please let us know what we can do for you!

The Perdue Farms Affiliate Team

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Perdue Farms
March 17, 2021

Save $20 on Easter Ham plus FREE Bacon with Every Purchase

This affiliate newsletter was sent out a little while ago through ShareASale... Your custom affiliates links are embedded within the email newsletter and posted on ShareASale.

Hello Perdue Farms Affiliates!

We hope that you and yours are well. As always, this newsletter is intended to provide you with all you need, but please reach out if there is anything else we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post at least weekly, and often you can find even more assets there. You will need to enter you SAS name and ID# to be accepted into the group (instructions for finding these details).

1. Special Offers

*Must have minimum quantity of 1 product in the cart for bonus product to be applied. Only 2 bonus products per order. Bonus products may vary. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

*Buy one Coleman Natural brand product and receive one free package of Coleman Natural Hickory Smoked Uncured Bacon. Must have minimum quantity of 1 Coleman Natural branded product in the cart for bonus product to be applied. Limit 1 Free package of Hickory Smoked Bacon per order that includes Coleman product(s). Bonus product may vary. May not be combined with other offers. Limited quantities are available. While supplies last. First come first served. No rain checks. Not valid on previous purchases. Offer is valid 3/15/21 to 3/21/21 11:45 p.m. ET.

  • 10% OFF Entire Order with coupon code FLAVOR10

Terms & Conditions: Must use code FLAVOR10 at checkout and have minimum quantity of 1 item in the cart for discount to be applied. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

2. Featured Bundle/Product

The star of any holiday dinner menu, Niman Ranch’s 8-pound, bone-in spiral ham plates up beautifully and provides approximately 10 sweet, smoky and delicious servings.

Six whole birds (Over 25 pounds of chicken!) for under $1 per serving

Stock your freezer with over 5 pounds of our tasty boneless, skinless chicken breast strips and never run out of dinner ideas!

This bundle includes over 5 pounds of boneless, skinless chicken breast meat, diced into bite-sized chunks, which saves you a prep step.

3. Tips - DIY Deep Links

One of the best-practices in affiliate marketing is to send your readers, not to the homepage, but to the most appropriate and carefully-selected page of the advertiser you are promoting. This practice is called deep-linking. Not only does it allow you to "warm them up" first before they shop but it presents your readers with what should be the best page to buy the item you were discussing. This ideally will maximize your conversion rate and earnings.

Sounds good, right? But what if you don't have an affiliate link to the exact page you want to promote? No problem! With ShareASale you can make your own. It's very easy to do so if you follow these step-by-step directions. (This is also a great way to promote all those time-limited markdowns and seasonal products you'll find at Perdue Farms.)

4. Perdue Farms Guide - Best Way to Cook Ham

Baking ham this holiday season? Wondering how long to heat it, the best ham glaze ingredients and what to do with leftovers? Visit this guide where Perdue Farms' corporate chefs share their cooking tips and tricks, so your can make the most of your Niman Ranch products. Be sure to share this guide with your readers. It has lots of tips, how-to instructions and more (plus links out to ham products to boost your earnings).

Thank you again and please let us know what we can do for you!

The Perdue Farms Affiliate Team

Read More
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Perdue Farms
March 10, 2021

5lbs of Chicken for UNDER $15 + FREE Bonus Products!

This affiliate newsletter was sent out a little while ago through ShareASale... Your custom affiliates links are embedded within the email newsletter and posted on ShareASale.

Hello Perdue Farms Affiliates!

We hope that you and yours are well. As always, this newsletter is intended to provide you with all you need, but please reach out if there is anything else we can do for you.

Be sure you join the Perdue Farms Affiliate Facebook Group. We post at least weekly, and often you can find even more assets there. You will need to enter you SAS name and ID# to be accepted into the group (instructions for finding these details).

1. Special Offers

*Must have minimum quantity of 1 product in the cart for bonus product to be applied. Only 2 bonus products per order. Bonus products may vary. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

*Buy one Niman Ranch brand product and receive one free Niman Ranch Applewood Smoked Uncured Bacon. Must have minimum quantity of 1 Niman Ranch branded product in the cart for bonus product to be applied. Limit 1 Free Applewood Smoked Bacon per order that includes Niman product(s). Bonus product may vary. May not be combined with other offers. Limited quantities are available. While supplies last. First come first served. No rain checks. Not valid on previous purchases. Offer is valid 3/8/21 to 3/14/21 11:45 p.m. ET.

  • 10% OFF Entire Order with coupon code FLAVOR10

Terms & Conditions: Must use code FLAVOR10 at checkout and have minimum quantity of 1 item in the cart for discount to be applied. May not be combined with other offers. Limited quantities are available. First come first served and only while supplies last. No rain checks. Not valid on previous purchases.

2. Featured Bundle/Product

Six whole birds (Over 25 pounds of chicken!) for under $1 per serving

Stock your freezer with over 5 pounds of our tasty boneless, skinless chicken breast strips and never run out of dinner ideas!

This bundle includes over 5 pounds of boneless, skinless chicken breast meat, diced into bite-sized chunks, which saves you a prep step.

3. Tips - Why the Conversion Rate Matters

Many affiliate publishers look at the commission rate as the primary factor in deciding what programs to promote. That data point may seem like a solid metric to use for this decision... until the math shows you there may be a better way. Let me explain.

Let's say there are two programs: Program A pays affiliates a 10% commission rate and Program B a 5% rate. Sounds like Program A at 10% is the winner, right? Maybe, but often not.

For starters, high commission rates are usually needed for programs that have a low conversion rate (CR). The CR is the percentage of prospective customer clicks leaving your site headed to the advertiser who actually end up buying. Since affiliates are only paid on performance, you want to maximize the CR since the sale is out of your hands once your reader leaves your site.

CRs vary greatly across programs and for many reasons. Common reasons for variation include quality of the "landing page," price, user experience, shipping terms, and product selection to name just a few things. If you have an advertiser that is only able to convert 1 of your site's exit clicks into a buyer out of 100 you send them, that's a 1% CR. For some programs, that may be a good CR but for others it would be extremely poor.

So, back to our fictitious advertisers: Let's say Program A has a 1% CR and Program B has a 3% CR while the average order value (AOV) is $100. If you sent 100 customers to Program A, your earnings would be just $10; but if you sent the same 100 customers to Program B, your earnings would be $15 (which is a 50% improvement over Program A!). That difference becomes even more stark as the CR spread increases.

In summary, to maximize your earnings you should know your site's CR for each program and then multiply that value times each program's AOV. Using that data matched with your exit traffic numbers, you can estimate your earnings potential and finally do an "apples to apples" comparison of the program opportunities available - and then maximize your earnings.

Now regarding Perdue Farms, last week's affiliate clicks yielded a 13.3% CR on an AOV of $123.87 (affiliate channel-wide data averaged). I've been involved in affiliate marketing for over twenty years and it's rare to find numbers that good. Another advantage to marketing for Perdue Farms is that everyone has to eat so you potentially have a universal audience of customers who need what Perdue Farms offers. Let me know if you have any questions about promoting Perdue Farms. I'm eager to assist.

- Mike @ AffGeek

4. Perdue Farms – How We Help to Protect Our Planet

  • GreenCircle Zero Waste to Landfill Certification
  • First Poultry Company in U.S. to Receive Recognition

Our Lewiston, North Carolina, operation is GreenCircle Zero Waste to Landfill certified, which means 100% of the waste materials leaving the facility are diverted from landfill via GreenCircle’s acceptable means of diversion (reuse, recycling or incineration for energy). To receive certification, Lewiston went through a rigorous audit and assessment process. Additionally, GreenCircle provided recommendations for improvement based on their findings. Perdue Farms has established aggressive five-year environmental sustainability goals, including diverting 90 percent of solid waste generated and not sent to landfills by 2022.

Learn More Here.

Thank you again and please let us know what we can do for you!

The Perdue Farms Affiliate Team

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