What's new on digitalstream

Web Design & Digital Marketing

New
May 23, 2019

Can you spot the massive contradiction?

We had a bit of a chuckle when we came across this blog article from a digital agency based in Auckland; stressing how important it is to get a secure certificate (https) because in their own words:

1 “website users panic about the security and safety of your website” if you don’t have one

2. “It protects your website and customer information from hackers and thieves”

3. “It will improve your search engine rankings”

All of which is true but… they don’t have one themselves! How can you impart urgency and importance to your audience while ignoring it yourself?

All our clients without secure certificates have been notified. If you haven’t yet taken us up on the offer to install one, we recommend you call us now. For the little extra you’ll pay, the benefits will far outweigh the costs.

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New
May 07, 2019

ARJ Contracting

Services: Logo, Copywriting, Web Design

Looking for a low-cost option to get your business found online? A one-page site is the equivalent of an old school ‘yellow pages’ ad, but probably costs a lot less!

digitalstream designs websites for all sorts of businesses and budgets. The great thing about our websites is that they are really easy to update. So, you can add extra pages and expand on your services yourself. You’ll be given a list of online videos to follow to show you how to do this.

With this site, all services are professionally listed, so visitors can identify the service they’re looking for and give them a call.

It also allows for online form submissions, as some people prefer to get in touch that way. See the - ‘Get A Free Quote!’ along the right-hand side? This is a great way to generate leads.

ARJ’s logo, website and content were delivered in just one week - we don’t muck around! If you want a web design company that takes a low-cost, professional, no-stress approach, call us. To see the next package up from this site, check out Pirongia Tree Services.

Make sure people can find you online when they Google your name.

Create your digital footprint with digitalstream.

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New
May 07, 2019

Eurovillas & Tours

Attractions & Retail *Businesses & Professional Services

Let’s be honest… if you’re selling aspirational products or services, you need a beautiful website to showcase them on; otherwise, you’re an online contradiction.

As you browse this stunning site, pay attention to the beautiful imagery, colours, styling and font. You can almost taste, smell and feel the experience as if you are already there. Now key in ‘European Tours’ and click on some competitor sites… who would you rather book with?

Of course, you’d choose Eurovillas and Tours because the online experience is so much better, and when you’re selling experiences it pays to focus on the online one you provide your visitors too! First impressions count!

At the start of all our projects, a Designer, Copywriter and Lead Generation Consultant come together to map customer journeys from the moment visitors first land on your site, through to when they take that primary or secondary call to action. We do this to ensure the best online experience possible for your audiences.

We also ensure your key messages and customer value proposition are reinforced through your imagery, content, layout and design. Thereby reinforcing your brand, while anchoring powerful aspirational messages.

Your website is your number one marketing platform. Make sure you choose a company you can trust to showcase your brand in the best possible light, after all - you don’t get a second chance at making a great first impression. Talk to digitalstream.

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New
May 06, 2019

Rototuna Town Centre

Web design, copywriting, drone photography

Attractions & Retail *Businesses & Professional Services

Real estate is one of the biggest value investments you can promote online. As seasoned property developers, Kirkdale Investments realised they needed a web design company that would deliver a superior online experience to promote their new development, so naturally, they chose us.

What’s also important is to choose a web design company that stands up to their promises and meets deadlines; because every day that a site isn’t up, is a day of lost leads and opportunities.

Having designed websites since, well... last century (est.1999), we have our processes down-pat. Our team runs smoothly, with everyone accountable for a particular area and someone else coordinating all their efforts to ensure deadlines are met.

Don’t put your biggest marketing platform in the hands of web muppets - and believe us, there are quite a few out there! Choose a reputable agency with proven experience - for the record, we have twenty years!

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New
May 06, 2019

Uniquely You Health Solutions

Web design

Look at this site… take a deep breath and now tell me “how do you feel”? Relaxed, hopeful, happy?

The beautiful colours and imagery of this website work together to promote feelings of health and wellbeing. It is inspiring, illuminus and uplifting.

When designing websites we pay attention to every little detail. Every image, headline and colour has a role to play in communicating a theme. We take the time to understand your messages and value proposition first. Establishing trust and credibility is vital when promoting products and services online, and that’s exactly what we focus on when we partner with you.

How the content is laid out, and how the site is structured is also important as it shapes the users’ experience. Browsing should be easy, natural and enjoyable; after all, you’re taking each visitor on a journey.

We choose Shopify for our e-commerce websites, as they provide a proven platform that is robust, easy to use and has all the features you need. Talk to us about a Shopify e-commerce website today.

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New
May 06, 2019

Constore

Services: Copywriting, Web Design & Google Ads

Website Redesign

A new website is an investment in your business, and so it pays to choose your web company wisely. A well-designed website will pay for itself in no time at all by getting you more leads, just like Constore’s new site has.

Even we were blown away by the difference in leads Constore’s new site made, and we’re used to seeing improvements. The goal conversion rate more than doubled overnight. Now one in eight visitors to this site ends up filling in a form or calling. What’s more, Constore’s bounce rate (which measures the number of visitors that land on a site only to instantly leave) has halved. What does this mean? Increased interest in their services, resulting in increased leads and sales.

Make sure you give us a call so we can explain how we will ensure your new site works harder and smarter for you. With clear ‘calls to action’’, professional copywriting, attractive design and easy navigation, we’ll get you the extra leads you need to make your business extra profitable.

Many people think you have to pay a lot for a complete end-to-end service like ours, but digitalstreams’ complete packages are cheaper than you think, which makes us the smart and affordable choice for those looking at redesigning their website.

Google Ads

When we took over Constore’s account it was falling well short of expectations.

Unfortunately, we see this all too often. Sometimes there is little to know management activity in the account, so the client is paying for work that is not occurring. At its worst, we’ve discovered bogus Google Ads accounts that didn’t exist, so the client was paying around $2,000 a month for nothing! Be wary of so-called ‘packages’ that take a lump sum off you each month to “pay google directly”. Always ensure you - not your agency, pay Google directly.

In this case, the agency was above board but 40% of the search terms were irrelevant, so Constore was paying for clicks related to ‘ottoman storage’, ‘wardrobe storage’ and ‘kitchen storage’, plus a range of other pointless search terms like ‘airport storage’.

Learning your hard earned money has been wasted by apathetic, lazy agencies who take a ‘set and forget’ approach to google ads management is distressing. They should be working to get you qualified leads - after all, you pay them good money to.

On a regular basis, your google ads manager should be:

  • Improving your ads to increase your click thru rate (CTR)
  • Brainstorming creative and interesting ways to generate interest for your business. 
  • Looking for ways to improve your copywriting on your existing site, so to increase conversions for you
  • Looking for new search terms that are less competitive, so you pay less per click
  • Closely monitoring your search terms and building up a ‘negative keyword library, so you don’t appear for irrelevant search terms
  • Optimising your bids to stretch your budget further 
  • Ensuring each search term has its own ad group with at least three ads. This improves your ‘ad relevancy’, so you show more frequently and pay less for each click. 

Is your agency doing all this? We can find out! Ask us to audit your existing provider's management of your account. It’s easy to do and it costs you nothing.

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