You can now create a notification campaign or a in-app campaign on zones categories from the creation campaign interface.
For example : "I want to notify all my users when they are near to my Fine food zones." 🍷Reminder :
You need to create zones categories on manage section to use this new feature !
You can now create a segment or a campaign directly from the zone analytics view, such as I want to engage all the users who have been in the station Saint-Lazare during the last 7 days.
You can now use the user commute as a real-time / real-life event to trigger a notification or an in-app action to improve your user experience!
In addition to HEROW default segments, you can now create a custom segment on a long list of criteria based on real-life user behavior and events.