[New Feature] Evergreen Campaigns to increase Engagement Rate of your tweets
Evergreen Campaigns for Tweets
You may be wondering what is an evergreen campaign?
It is a campaign built from your best engagement tweets from your Twitter history.
When you retweet your best tweets again, Twitter algorithms will understand 2 things:
- First of all that this tweet is one of your best tweets
- Second of all, the existing social proof on this tweet.
With this information, Twitter algorithms will better expose your tweet.
As a result, when you retweet that particular tweet, you'll get 2 benefits: it will be exposed to more people and get more likes, retweets without you writing a new tweet again.
To set an Evergreen campaign, you will need to do several things:
- Create tweets or threads on Makezu
- Configure the time slots for your permanent campaign.
You can define the dedicated time slots of your choice, in 2 places:
- On the configuration page
- Or from the Evergreen Messages tab
Next, you need to actually create a tweet or a thread.
Choose the time slot in the future, and start your copywriting
From there, you have the ability to create and schedule a bunch of tweets or threads for the next week.
Customize each tweet or each entry of your thread:
- Turn a post into an image with a color background
- add a picture
- add an URL
Click the button Add to queue to save it.
And that's it, all your tweets created on Makezu, will be tracked to get their popularity indicators.
Then, each time you have an evergreen time slot, Makezu will randomly pick one to retweet it.
When you want to remove a tweet from an evergreen campaign, just click on the green icon, it will turn grey.
If you want to add a tweet to your evergreen campaign, click on the grey tree icon from your Twitter history, and it will turn in green which means it will be added to your evergreen campaigns until you decide to remove it.
[New feature] Adjust campaigns according to the number of followers
Thanks to your valuable feedback, we have decided to add a new option available for your campaigns.
You can add an additional parameter to improve the targeting of your campaigns:
- define the minimum number of followers of the targets with which you want to interact.
- our algorithms will only keep the corresponding targets
When you start a setup, follow the usual steps
In step 4 or step 3 (depending on the type of campaign you choose), enter the minimum number of subscribers you want
Save your campaign and launch it
[New feature] A simple Follow campaign
Some of you asked for a simple campaign to follow specific people on Twitter without sending them a DM.
It's now available, you can access this feature by clicking on the purple "New campaign" button from the Header section.
Hit the Follow campaign block
And follow the 4 steps to set up your campaign.
And launch it!
[New feature] Create and schedule unlimited threads
New on Twitter or want to get more followers? Easy with this new feature!
How? Create and schedule unlimited threads.
Why? The reason threads come in handy is because you’re able to easily connect multiple tweets that are part of a sequence. This way, someone who is following along doesn’t need to go searching for every subsequent tweet. Everything is right in one place!
Tips for threads
Simply share your story: It should have a beginning, a middle, and an end.
Think storytelling, and start with a question or an introduction ("I am going to give you tips to …" Or: "What do you think of…"). Never forget to tell a story to your audience.
Keep your tweets short and make your thread readable. A thread of 20 tweets, each using all 280 characters is a lot to read and may put people off. (Twitter puts the limit to 25 entries in a thread.)
Make your thread unique and customize it:
- Create eye-catchy threads with the quote's feature to turn a tweet into a picture: choose the background color and the font color
- Drip your entries with delay and set up an automated retweet
- Add automation with follow-up entries when your thread gets popular
Changing the interaction mode for an ongoing campaign, is now possible
From now on, no need to delete and re-create a new campaign to change the mode of interaction.
Just click on your campaign from the "Campaigns" tab (Left Menu), go to the settings tab, and change the value to switch the mode.
[New feature] Option between automated or manual mode
Some of you have repeatedly requested the ability to verify each target identified by our algorithms before sending them a personalized message.
We heard you!
You can now choose between 2 modes when creating your campaign.
This option is available at the last step of the creation of a campaign.
You will have to go and check your targets from time to time and validate them by hand.
To check your targets, go to the "Campaigns tab":
- Make sure your campaign is running, click on the button "Check targets"
- You will land on the Detected targets tab: Click "Select" to start sending your personalized message or "Remove" to remove this target from your campaign.