A few UI improvements
We've made a few small updates to help you keep track of your work building campaigns!
First, sometimes, you may want to flag a link or a contact so that you can remember to write a custom email to that contact. Postaga now gives you the ability to star links or contacts to do just that!
It will then show these contacts first in the email preview.
Also, if you edit a link or a contact, it will get a blue outline to let you know that it has been edited.
Finally, we've changed our navigation shortcuts from numbers to icons:
These were all in response to user feedback :)
Have feedback or a feature request? Feel free to share!
New Campaign Type: Guest Post!
You asked for it; we've answered!
Our latest campaign type is the Guest Post campaign:
Now, you can find websites where you can submit guest post articles.
Writing guest posts is a popular link building strategy that can earn you backlinks from authoritative websites.
With this campaign type in Postaga, you can search for blog post topics relevant to your areas of expertise.
Postaga will then find websites that have featured content on these topics, perfect for you to pitch your guest post!
Next, in the link analysis stage of the campaign, Postaga will let you know if any of the websites has specific guest posting guidelines, or if any of the websites do not have a blog page:
We'll be adding email templates for this campaign type shortly, so stay tuned!
Sales Lead Generation Campaign Type!
One powerful, but lesser-known use for Postaga is doing lead generation for sales.
To date, many of our users have been using Postaga's Custom Search campaign type to find businesses, find the right contact person, and send them personalized pitch emails.
Well, we wanted to make things easy for everyone, and help you get great results.
So, now we have a Sales outreach campaign type!
How it works:
First you choose the Sales campaign type.
Next, you select the geographical location you want to target.
Then, enter in the keyword of the type of business you want to connect with.
Hit the search button, and Postaga handles the rest!
Soon, you will have a list of businesses in your targeted location, so you can connect with them and pitch them your business.
(This campaign type can also be a great way to find co-marketing partners and affiliates as well)
Postaga has also gotten better at finding the LinkedIn profiles of your contacts, so you can send a Link request to warm the lead up before you send an email. Just click the LinkedIn icon next to the contact and you can also reach out to the contact on LinkedIn.
So, check it out, and let us know what you think!
Reply to Emails within Postaga!
You can now reply to emails directly from Postaga!
When you send a campaign, Postaga’s Opportunity Catcher catches all replies for you and gives you the ability to add those opportunities to your CRM.
You can categorize the lead type, choose the stage of the lead, mark the lead as won/lost, and more.
Now, you can also reply to that lead from directly inside Postaga, and it will track your entire conversation.
This means you can more easily track the effectiveness of every outreach campaign and see how many leads you’re generating each month.
And don’t worry, replies still go to your regular email inbox as well.
To respond to a contact in Postaga, just:
Go to the CRM
Click on a contact (or click the review leads button to categorize your unsorted communications).
Then, click the Reply button up at the top of the conversation.
Additionally, the CRM button is now prominently on the sidebar in Postaga, instead of being nested under Contacts.
Let us know what you think!
Any other CRM features you want us to add?
Better Podcast Search + Duplicating Campaigns!
Postaga has added a bunch of new features lately and we wanted to make sure you caught all of them.
Here are some of the latest:
Better Podcast Search
One request we've received is for Postaga to find more podcasts. So, we did that. :)
Postaga now finds a ton more podcasts when doing podcast outreach campaigns.
If you have previously run Podcast campaigns with certain search keywords, I would recommend re-running them again. You will get a lot more results, and you can easily exclude contacts you have reached out to in previous campaigns.
Duplicating Campaigns
Another much-requested feature has been the ability to duplicate saved or previously-run campaigns. Now, you can! Just click the little copy button in the campaigns screen and you can duplicate that campaign.
The Ahrefs <> Postaga integration is here!
We are soooooo excited to share this latest update with you:
We’ve launched our Ahrefs integration!
What is Ahrefs?
It is an incredibly powerful SEO tool, and is in the arsenal of many link-builders and digital marketers who rely on it for researching Skyscraper outreach campaigns, analyzing websites, and getting data on keywords.
What can I do with Postaga’s Ahrefs integration?
Connecting your Ahrefs account gives you access to our newest campaign type, the Multiscraper 🔥
What the heck is a Multiscraper Campaign?
If you’re familiar with the Skyscraper campaign, Multiscraper Campaigns are the next level!
One challenge of doing Skyscraper campaigns is that sometimes you come across websites that only have 5 or 10 backlinks, and you don’t want to spend the time building an outreach campaign just for that one post because it’s not worth the time.
Now, you don’t need to worry about that.
Inside of a single Postaga Multiscraper Campaign, you can simultaneously run many Skyscraper campaigns at once!
What are the new Merge Fields for Multiscraper Campaigns?
To make your Multiscraper Campaigns even more powerful, we’ve also introduced 17 new merge fields including {{backlink_anchor}}, {{backlink_text_pre}}, {{backlink_text_post}}, {{target_year}}, and {{target_url}}.
That means you can have something like this in your email (though hopefully a little better!):
Hey {{contact_first}},
I noticed you linked to an old resource from {{target_year}}, in this article: {{target_url}}.
Here’s the context of your link so you can find it: {{backlink_text_pre}} {{backlink_anchor}} {{backlink_text_post}}
Here’s my better article: {{post_url}}
And all of that information is automatically populated by the Multiscraper Campaign!
Do I get any new email templates?
Yes! Connect your Ahrefs account and we’ll automatically add a brand new sequence template that takes full advantage of these new merge fields.
Can I just run a regular Skyscraper Campaign?
Yes! With the Multiscraper Campaign, you can choose to run it only on a single target URL if you’d like, making it more of a traditional Skyscraper campaign (just fully automated!)
How do I get started?
Log into your Postaga account and go to the APIs page to connect your Ahrefs account to Postaga.
Then, in the campaign screen you will now see “Multiscraper” as an option right above the Custom campaign section.
Then, you will enter your blog post URL, choose keywords to search for websites, then select them, and build your campaign.
Doing a Skyscraper campaign has never been easier.
Try giving it a go!
And let us know what you think!