August Updates to Postaga!
Behind the scenes, we've been adding some new updates to Postaga. Here is a list of some of the new updates:
Search Filters
This much-requested feature now lets you better hone in on your target contacts.
You can now filter your search results by Domain Rating (so you only reach out to the highest-quality sites) and domain TLD (e.g. "no .gov websites").
Better Stats, Better Data, and Wins!
Postaga now provides statistics for Sequences. Instead of just having data for individual emails - open rates, reply rate, etc. now you can get that data across entire sequences to see how they perform.
Beyond that, the Campaigns page now lets you sort and filter your campaigns.
So, you can sort campaigns created by particular users, types of campaigns, and by status.
One other thing for the Campaigns area is that now Postaga has a "Wins" column. This connects directly to the Postaga CRM, so you can evaluate how successful your campaigns have been.
Level Up Bar
Now, there is a Level Up area in the sidebar to help you along your outreach journey, giving advice on what next steps you should take to help you get better results from your outreach campaigns.
Faster Campaign Loading
When you click the New Campaign button, your campaign will load up much faster than before.
Other Updates
And here are some other recent updates to Postaga to share:
- UI/UX improvements to contacts, emails, posts, links, sequences lists
- Ability to search emails sent for particular email address
- Updates to gravatars
Get Outreach Campaign Recommendations - The Content Hub is Here! 🥳
If you’ve struggled to figure out what outreach campaigns to run next for your business, Postaga can now do that work for you.
Postaga's Content Hub is a brand new feature that:
- Analyzes your website and makes specific outreach campaign suggestions for you
- Instantly runs any suggested outreach campaigns that you choose
- Evaluates your blog and competitors to recommend topics for future content
- Suggests potential co-marketing partners for your business that you can reach out to
And a ton more!
First - let's check out the Campaign Generator feature:
By analyzing your site and asking you a few questions, Postaga will come up with an average of 80 campaigns that you can run to:
- Generate 100s of backlinks
- Connect with dozens of influencers
- Generate 100s of leads
Even if you’re not an outreach expert, these campaigns are more than enough to start seeing results. And you don’t even have to think about it!
While that feature alone can save you a ton of time, and help you create many outreach campaigns quickly, that's not all we have in the Content Hub...
Next, there's Intelligence tool:
The intelligence tools give you deep dives into your website and target industry to give suggestions on topics you might want to cover, as well as potential partners to connect with.
If you are trying to get a competitive advantage, improve your search position, and drive more traffic, the content intelligence features can help.
And lastly, there's the Content analysis feature:
Postaga will take stock of your website content, setting apart your posts, pages, along with analyzing their word count, type of content (e.g. guide, question, resource page, etc.), and more.
With this, you can get some ideas for:
- How to improve your content
- What to focus on next content-wise; and
- How to promote these posts with outreach campaigns
All of these features are available in Postaga's brand new Content Hub.
Take it for a spin, and let us know what you think!
A few UI improvements
We've made a few small updates to help you keep track of your work building campaigns!
First, sometimes, you may want to flag a link or a contact so that you can remember to write a custom email to that contact. Postaga now gives you the ability to star links or contacts to do just that!
It will then show these contacts first in the email preview.
Also, if you edit a link or a contact, it will get a blue outline to let you know that it has been edited.
Finally, we've changed our navigation shortcuts from numbers to icons:
These were all in response to user feedback :)
Have feedback or a feature request? Feel free to share!
New Campaign Type: Guest Post!
You asked for it; we've answered!
Our latest campaign type is the Guest Post campaign:
Now, you can find websites where you can submit guest post articles.
Writing guest posts is a popular link building strategy that can earn you backlinks from authoritative websites.
With this campaign type in Postaga, you can search for blog post topics relevant to your areas of expertise.
Postaga will then find websites that have featured content on these topics, perfect for you to pitch your guest post!
Next, in the link analysis stage of the campaign, Postaga will let you know if any of the websites has specific guest posting guidelines, or if any of the websites do not have a blog page:
We'll be adding email templates for this campaign type shortly, so stay tuned!
Sales Lead Generation Campaign Type!
One powerful, but lesser-known use for Postaga is doing lead generation for sales.
To date, many of our users have been using Postaga's Custom Search campaign type to find businesses, find the right contact person, and send them personalized pitch emails.
Well, we wanted to make things easy for everyone, and help you get great results.
So, now we have a Sales outreach campaign type!
How it works:
First you choose the Sales campaign type.
Next, you select the geographical location you want to target.
Then, enter in the keyword of the type of business you want to connect with.
Hit the search button, and Postaga handles the rest!
Soon, you will have a list of businesses in your targeted location, so you can connect with them and pitch them your business.
(This campaign type can also be a great way to find co-marketing partners and affiliates as well)
Postaga has also gotten better at finding the LinkedIn profiles of your contacts, so you can send a Link request to warm the lead up before you send an email. Just click the LinkedIn icon next to the contact and you can also reach out to the contact on LinkedIn.
So, check it out, and let us know what you think!
Reply to Emails within Postaga!
You can now reply to emails directly from Postaga!
When you send a campaign, Postaga’s Opportunity Catcher catches all replies for you and gives you the ability to add those opportunities to your CRM.
You can categorize the lead type, choose the stage of the lead, mark the lead as won/lost, and more.
Now, you can also reply to that lead from directly inside Postaga, and it will track your entire conversation.
This means you can more easily track the effectiveness of every outreach campaign and see how many leads you’re generating each month.
And don’t worry, replies still go to your regular email inbox as well.
To respond to a contact in Postaga, just:
Go to the CRM
Click on a contact (or click the review leads button to categorize your unsorted communications).
Then, click the Reply button up at the top of the conversation.
Additionally, the CRM button is now prominently on the sidebar in Postaga, instead of being nested under Contacts.
Let us know what you think!
Any other CRM features you want us to add?