The new Top Creatives tool allows you to see the total performance of each image and video ad wherever it’s used.
Using Revealbot’s creative matching technology, finally see the performance of each creative angle clear as day
A new widget for Facebook is available in reports. When adding a new report item choose Breakdown.
Facebook has already begun making early changes to attributions for some ad accounts ahead of iOS 14's new privacy measures.
When changes go into effect, we will no longer support offsite web conversion metrics over the following attribution windows: 7d_view, 28d_view, and 28d_click. These windows will still remain available to access historical data — data prior to when the changes go into effect.
We recommend updating all of your Revealbot rules that use these already, or soon to be, deprecated attribution windows to maintain functionality.
To edit your rules in bulk you can use Bulk edit option. It becomes available when multiple rules are selected.
Impression: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 1st.
Conversion: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 2nd.
Mixed: actions that occur on your ad (such as impressions and link clicks) will be reported under impression time, and actions that occur off your ad (such as a purchase on your website) will be reported under conversion time.