Heads up everyone! 🙂
We have updated Attribution settings for Facebook Rules and Reports.
You might have noticed a new toggle 'Use ad set attribution window' and wondered, how does this work?
Here’s how this impacts Campaign level rules:
When this toggle is on, you use Attribution settings from the Ads manager. All metrics will be summed up correctly at the Campaign level if you have the same Attribution settings for all Ad sets in a single Campaign. Otherwise Facebook can’t count metrics coming from Pixel (like Website purchases), they will be returned as 0.
Check out our Help Center article to find more info about Attribution settings in rules.
Facebook has already begun making early changes to attributions for some ad accounts ahead of iOS 14's new privacy measures.
When changes go into effect, we will no longer support offsite web conversion metrics over the following attribution windows: 7d_view, 28d_view, and 28d_click. These windows will still remain available to access historical data — data prior to when the changes go into effect.
We recommend updating all of your Revealbot rules that use these already, or soon to be, deprecated attribution windows to maintain functionality.
To edit your rules in bulk you can use Bulk edit option. It becomes available when multiple rules are selected.
Impression: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 1st.
Conversion: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 2nd.
Mixed: actions that occur on your ad (such as impressions and link clicks) will be reported under impression time, and actions that occur off your ad (such as a purchase on your website) will be reported under conversion time.
Override standard impression-based attribution in rules. With this setting enabled conversion will be attributed to the date when it happened.
Filter rule list by Triggered last 24 hours to see rules that have affected ads in the ad account.