Product Updates

Revealbot Product Updates

facebook rules
June 11, 2021

Attribution Settings in Rules & Reports

Heads up everyone! 🙂

We have updated Attribution settings for Facebook Rules and Reports.

You might have noticed a new toggle 'Use ad set attribution window' and wondered, how does this work?

  • Use ad set attribution window is ON. Revealbot rule will take Attribution settings used in the Ads Manager
  • Use ad set attribution window is OFF. You set up Attribution window inside Revealbot rule. Make sure Attribution settings in Ads manager match attribution in the rule to avoid discrepancies.

Here’s how this impacts Campaign level rules:

When this toggle is on, you use Attribution settings from the Ads manager. All metrics will be summed up correctly at the Campaign level if you have the same Attribution settings for all Ad sets in a single Campaign. Otherwise Facebook can’t count metrics coming from Pixel (like Website purchases), they will be returned as 0.

Check out our Help Center article to find more info about Attribution settings in rules.

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facebook rules
March 02, 2021

Show existing post engagements on duplicated ads

Activate this option in Duplication task of existing Facebook rules. In all new rules it's turned on by default.
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facebook rules
January 28, 2021

❗️ Change attribution window in rules

Facebook has already begun making early changes to attributions for some ad accounts ahead of iOS 14's new privacy measures.

When changes go into effect, we will no longer support offsite web conversion metrics over the following attribution windows: 7d_view, 28d_view, and 28d_click. These windows will still remain available to access historical data — data prior to when the changes go into effect.

We recommend updating all of your Revealbot rules that use these already, or soon to be, deprecated attribution windows to maintain functionality.

Learn more about this change from Facebook.

To edit your rules in bulk you can use Bulk edit option. It becomes available when multiple rules are selected.

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facebook rules
January 20, 2021

Customize action attribution in rules

Impression: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 1st.

Conversion: if a person saw the ad on Jan 1st but converted on Jan 2nd, you see a conversion on Jan 2nd.

Mixed: actions that occur on your ad (such as impressions and link clicks) will be reported under impression time, and actions that occur off your ad (such as a purchase on your website) will be reported under conversion time.

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facebook rules
December 29, 2020

Attribute event to the date it took place

Override standard impression-based attribution in rules. With this setting enabled conversion will be attributed to the date when it happened.

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facebook rules
June 01, 2020

Filter rules by when they triggered

Filter rule list by Triggered last 24 hours to see rules that have affected ads in the ad account.

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