User Friendly Personal Site URL
Based your feedback, we have added the ability to customize your Personal Site URL to make it more readable and user friendly.
You can customize your Personal Site URL under User Profile:
Please note that once the URL is changed, your old Personal Site URL will no longer work, so if you have sent people listings recently, those links will no longer work.
Posting to Craigslist "Real Estate - By Broker" Section Available
By request, Penny Posting has added the ability to post to the "real estate - by broker" section on Craigslist.
Lead Survey #1 - Results & What a Lead is Worth
Thank you for your great responses on our first quick survey regarding Pay Per Lead. We really appreciate your responses.
Survey Results
Out of hundreds of responses, ~30% are willing to pay per lead.
Among the ~30% who are willing to pay:
- ~5% are willing to pay $11 and above per lead.
- ~10% are willing to pay $7 - 10 per lead.
- ~17% are willing to pay $4 - $6 per lead.
- ~68% are willing to pay $1 - $3 per lead.
Lead Qualification
The most common concern expressed is regarding the lead qualification. We understand that no one wants to pay for unqualified leads. Since there is no common standard on what is a "qualified lead", we specifically left it for your own interpretation. The idea is to get a sense of what a lead is worth to you and if there is enough interest worth further exploration.
Should You Pay Per Lead?
The short answer is yes. You should pay for leads as long as it meets two conditions:
1. The lead cost is lower than its worth.
2. You have time to handle more leads.
Per Lead Cost
Regardless if you are paying for leads per posting, by listing syndication, or any other way, you can calculate your Per Lead Cost. For example, if you are paying for syndication of $100 / month to a website, and it generate 50 leads / month, your per lead cost is $2 / lead.
Per Lead Worth
You can figure out your Per Lead Worth by estimating how many leads it would take you to close a deal. Say it take 50 leads to close a $2,000 deal. Then each lead is worth $40 to you.
If you are making $40 per lead, by spending only $2 per lead, you got a great deal.
Virtual Tours for MLSPIN Listings are Now Available
We are happy to announce that virtual tours for MLSPIN listings are now available. It is displayed exactly the same as current virtual tours, and has all the same features associated, such as virtual tour listings search, tour preview and personal site display.
Showcase Listings with 360 Photos
360 photos support is now available in YGL. 360 photos are much better at showcasing a property than traditional photos, giving users a 360 view of the surroundings. You can use 360 photos as a standalone tour or as a good supplement to your existing video walkthrough.
See Example:
https://site.yougotlistings.com/9744/rental/67342299
Uploading 360 photos is the same as uploading traditional photos. They are automatically detected after upload. They appear on your personal site after a virtual tour, before traditional photos. Remember to add photos captions to indicate which room it is, which makes the viewing experience much better.
To take 360 photos, you'll need a 360 camera. The future of real estate is becoming more virtual, we think this is a good time to invest into a 360 camera. There are a lot of good videos on Youtube on this topic. Here is one to get you started.
When purchasing a camera, do keep in mind that not all 360 cameras are capable of shooting 360 videos, if that is also a capability you are looking for. So definitely do your research before purchase.
Again, if you have any questions, please reach out to us at virtualtour@yougotlistings.com. We look forward to hear from you.
Lead Inquires for Off Market Listings
We are seeing a good amount of property inquiries for off market listings. Once your listings are syndicated to our 3rd party syndication partners, YGL does not have direct control over when and how listings are displayed, and if listings are taken off market. If our syndication partners don't deactivate listings in time, you can get off market listing inquiries.
Dealing with off market inquiries can be annoying, yet it could also be an opportunity. We think the best way is to let you decide how you want to handle them. By default the option to discard these leads is turned off, which means you will receive the lead even when they inquire on an off market listing. If you choose to no longer receive these leads, just turn on the discard option.
This setting is account wide and can only be set by the admin or manager of the account in the Listing Syndication section on the Account Settings page.
If a leads has inquired on an off market listing, a special notification will appear under the Inquired Rentals section on the lead's details page.
Please send any feedback to feedback@yougotlistings.com. We look forward to hear from you.
Regards,
The YouGotListings Team