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Announcement
July 31, 2020

Lead Survey #1 - Results & What a Lead is Worth

Thank you for your great responses on our first quick survey regarding Pay Per Lead. We really appreciate your responses.

Survey Results

Out of hundreds of responses, ~30% are willing to pay per lead.

Among the ~30% who are willing to pay:

  • ~5% are willing to pay $11 and above per lead.
  • ~10% are willing to pay $7 - 10 per lead.
  • ~17% are willing to pay $4 - $6 per lead.
  • ~68% are willing to pay $1 - $3 per lead.

Lead Qualification

The most common concern expressed is regarding the lead qualification. We understand that no one wants to pay for unqualified leads. Since there is no common standard on what is a "qualified lead", we specifically left it for your own interpretation. The idea is to get a sense of what a lead is worth to you and if there is enough interest worth further exploration.

Should You Pay Per Lead?

The short answer is yes. You should pay for leads as long as it meets two conditions:

1. The lead cost is lower than its worth.

2. You have time to handle more leads.

Per Lead Cost

Regardless if you are paying for leads per posting, by listing syndication, or any other way, you can calculate your Per Lead Cost. For example, if you are paying for syndication of $100 / month to a website, and it generate 50 leads / month, your per lead cost is $2 / lead.

Per Lead Worth

You can figure out your Per Lead Worth by estimating how many leads it would take you to close a deal. Say it take 50 leads to close a $2,000 deal. Then each lead is worth $40 to you.

If you are making $40 per lead, by spending only $2 per lead, you got a great deal.

We are ⚡by Beamer
We are ⚡by Beamer